For the benefit of AV:
http://newpaper.asia1.com.sg/news/story/0,4136,140508,00.html?
Odex on Net users' criticisms
Poor subtitles because of censorship
laws
By Liew Hanqing
September 01, 2007
THE subtitles were tweaked because of Singapore's censorship
laws.
That's one of the reasons why subtitles on some of its anime series
are not accurate, said managing director Peter Go of local anime
distributor Odex.
Anime fans have long criticised Odex's products saying they are
inaccurately subtitled.
He was speaking at a press conference to announce the support of
the Japanese copyright owners in its appeal against its case
against Pacific Internet.
It has successfully obtained court orders to force SingNet and
StarHub to reveal alleged illegal downloaders' identities, but its
case against Pacific Internet was thrown out of court.
The company, which began a widespread crackdown on illegal anime
downloading in May, has got flak from netizens for the quality of
its anime subtitling.
Netizens have posted screen captures of illegal anime fansubs
(fan-subtitled anime), comparing their subtitles to those on Odex's
'inaccurately subtitled' anime releases.
But why the discrepancy?
Mr Go said the subtitles of certain anime series had to be tweaked
to conform with the Board of Film Censors' requirements.
He cited the example of popular anime series Fruits Basket, which
contained content deemed too risque.
'We need to abide by the board's regulations - the series cannot
have certain religious connotations, be too violent or touch on
issues like homosexuality,' he said.
So Odex had no choice but to tweak the themes slightly.
In an earlier interview with The New Paper, Mr Go said that in
response to the escalating popularity of fansubs relative to Odex
products, the company decided to hire fansubbers (or fans who
subtitle illegal copies of anime) to do subtitling work for their
products.
But that backfired after fansubbers turned in sub-standard work,
with inaccurate translations and grammatical errors.
At a press conference yesterday, Mr Go and Odex director Stephen
Sing stood by the quality of their DVDs, which they say local anime
focus groups have trouble distinguishing from the same titles
released in Japan.
The main reason for its loss of more than 60 per cent of its sales
since 2005, it says, is rampant illegal downloading here.
According to data collected by BayTSP, the US company hired by Odex
to identify the IP addresses of illegal anime downloaders,
Singapore has the highest per capita rate - one in 10 - of illegal
anime downloading in the world.
Odex has used this data in its ongoing attempt to get local ISPs to
reveal the identities of those identified by BayTSP as illegal
downloaders.
Yesterday, Japanese copyright owners, including Media International
Corporation, Toei Animation Enterprises Ltd and TV Tokyo Medianet
Co Ltd gave Odex letters of authorisation, granting it permission
to act on their behalf against illegal downloaders.
Representatives of the Japanese companies said they were prepared
to act individually in support of Odex's appeal if the court
required them to do so.
Said Mr Yukio Kawasaki, manager of the content business division of
TV Tokyo Corporation: 'The best way to solve the problem (of
illegal downloading) is through our licensees in each
country.
'This is because the licensees can take action quickly. In this
case, Odex is a very important partner to us.'
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May Odex cracks down on illegal anime downloaders
2 Aug The New Paper reports 9-year-old among those who got letters
from Odex
15 Aug Odex director flamed, threatened online
23 Aug Judge denies Odex PacNet subscriber details
Yesterday Odex brings in Japanese to help
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Odex to have video-on-demand
IN an attempt to stem the tide of illegal downloading, Odex will
offer video-on-demand anime on its website from next week.
This move, Odex directors say, will bring new anime to fans more
quickly, allowing them to watch episodes as soon as one week after
they are broadcast in Japan.
Said director Stephen Sing: 'We are hoping to be able to release
episodes simultaneously with Japan, but there are logistical issues
which have to be worked out.'
Such issues include making sure that the anime available on Odex's
website - generally in Windows Media Video (WMV) format - are fully
copyright protected with digital rights management
technologies.
Managing director Peter Go said this was crucial to prevent these
videos from being copied illegally.
The company is also working towards same-day broadcasts of selected
anime titles on local TV.
